BMW is preparing a new crossover for the evergrowing SUV market.
The 2018 BMW X2 would take on the likes of the Range Rover Evoque and compete in an all-new segment for BMW. Despite launching a small SUV – the X1 – the Bavarians believe there is another customer niche who wants an even smaller – yet still premium – SUV.
The X2 will help BMW drop the average age of its customers and bring new drivers to the brand who otherwise wouldn’t consider a BMW. Think about the 20 to 30 year old young professional who – as all the millennials – are interested in design aesthetics, minimalism and premium products.